Data layer
Link owned analytics and the report stops estimating.
W+H Brand Perception Audit reads the public landscape by default. Connect Google and Meta with read-only permission and every reach, spend and search figure is upgraded from inferred to observed, labelled accordingly throughout the report.
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Governance
How credentials are handled
Read-only scopes, encrypted at rest, revocable at any time, and never shown in the browser.
Read-only by design
Only reporting scopes are requested. W+H Brand Perception Audit cannot publish, edit or spend on a connected account.
Encrypted at rest
Tokens are encrypted before storage and decrypted only inside trusted server code — never sent to the browser.
Revocable instantly
Disconnecting deletes the stored credential. Access can also be revoked from the provider at any time.